SIGNAL · LOG · FIELD NOTES
Field
Field
notes.
What we've shipped, what we've learned, and what we'd do
differently. Notes from the studio — short, opinionated, and
written for people who have to ship.
LOG · 03 ENTRIES INDEXED
SORTED · MOST RECENT FIRST
- /LOG-001 · Performance 12 Apr 2026
Why Core Web Vitals still matter — and what it costs you when they're red
Green vitals aren't an SEO checkbox. They're the line between a site that converts and one that quietly leaks revenue every day.
BSA Digital Read - /LOG-002 · Engineering 28 Mar 2026
Picking a stack on merit, not on habit
Astro, Next.js, Spring Boot — we pick per project, not per studio preference. Here's the matrix we actually use.
BSA Digital Read - /LOG-003 · Strategy 14 Feb 2026
The quiet cost of template sites
A template gets you live in a week. The cost shows up in month three, when the conversion data starts coming back.
BSA Digital Read
Log · written from the studio
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