OUT-01
Down CPA
SIGNAL · /BP-009 · CASE FILE
Master Foot.
Always-on Google Ads engagement for a foot-care clinic — keyword strategy, ad creative, landing-page conversion, and weekly optimisation.
Google Ads paid acquisition for a Warsaw podology clinic — booked appointments at a sustainable cost-per-visit.
- Google Ads
- Paid media
- Conversion tracking
- Analytics
masterfoot.pl/
SIGNAL · OUT · TELEMETRY
Outcomes on the wire.
Verified · post-launch · live data
OUT-02
Stable Bookings
OUT-03
Positive ROAS
SIGNAL · 01 · CHALLENGE
The challenge.
An established podology clinic with capacity to fill but unstable inbound. Existing Google Ads ran on broad keywords and quietly burned spend on low-intent searches — clicks landed but bookings didn't.
SIGNAL · 02 · APPROACH
Our approach.
Tight keyword strategy around service-level intent, conversion-tracked landing pages, A/B-tested ad creative, and weekly optimisation against booked-appointment cost — not just clicks.
SIGNAL · 03 · OUTCOME
The outcome.
Cost-per-booked-appointment trending down, calendar consistently filling, and the team can plan staffing weeks ahead.
SIGNAL · SPEC · SCOPE
Engagement parameters · 2025
- /Role
- Paid media partner
- /Timeline
- Ongoing
- /Services
- Google Ads · Paid media · Conversion tracking · Analytics
- /Sector
- Health · Wellness
- /Region
- Poland
SIGNAL · NXT · CONTINUE
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