OUT-01
6 Lines
SIGNAL · /BP-005 · CASE FILE
Nalan Trade.
Marketing site for a Poland-based consultancy covering six business lines under one global brand.
A single home for a multi-service business consultancy — insurance, leasing, real estate, marketing, consulting, and business development.
- Brand
- Web design
- Engineering
- SEO
www.nalan.pl/
SIGNAL · OUT · TELEMETRY
Outcomes on the wire.
Verified · post-launch · live data
OUT-02
Unified Brand
OUT-03
Automated Routing
SIGNAL · 01 · CHALLENGE
The challenge.
Six business lines (insurance, leasing, real estate, marketing, consulting, business development) under one brand were scattering buyers — each service had its own landing page, voice, and inquiry form. Lead routing was manual and frequently dropped.
SIGNAL · 02 · APPROACH
Our approach.
One unified site with a service-led IA, each line clearly scoped but funnelling into a single inquiry path. Built on React + Spring Boot with bilingual EN/PL content support and tight cross-sell between lines.
SIGNAL · 03 · OUTCOME
The outcome.
A single home for all six lines, leads routed automatically to the right desk, and the consultancy can scope new services without rebuilding the site.
SIGNAL · SPEC · SCOPE
Engagement parameters · 2026
- /Role
- Design + build
- /Timeline
- Ongoing
- /Services
- Brand · Web design · Engineering · SEO
- /Tech
- React · Spring Boot · TypeScript · Java
- /Sector
- Business services
- /Region
- Poland / Global
SIGNAL · NXT · CONTINUE
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