SIGNAL · /04 · CAPABILITY
Performance Marketing.
Paid media, lifecycle, SEO, and analytics. Growth that's measured, not guessed.
SCOPE
Paid acquisition, organic search, lifecycle, and the measurement plumbing underneath. Every campaign instrumented, every channel attributed, every euro of spend tied to a number you can defend to your board.
DELIVERABLES
What you
What you
walk away with.
- /D-01 Channel strategy + spend allocation
- /D-02 Paid media (Meta, Google, TikTok, LinkedIn)
- /D-03 SEO audit + content roadmap
- /D-04 Lifecycle: email, push, retention flows
- /D-05 Analytics + attribution setup (GA4, server-side)
- /D-06 Monthly reporting dashboards
APPROACH
How we run it.
A linear flow, but never a black box — you'll see progress in weekly reviews, not at the end.
-
/STEP-01
Diagnose
Account audit, funnel teardown, and a baseline you can measure against.
-
/STEP-02
Launch
Creative testing matrix, conversion tracking, and a 30-day learning plan.
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/STEP-03
Optimise
Weekly iteration on creative, audience, and landing pages.
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/STEP-04
Scale
Channel expansion, budget rebalancing, and lifecycle layered on top.
SEEN IN PRODUCTION
All projects
Performance, in the wild.
FAQ
Common questions.
- Do you require a minimum ad spend?
- There's a floor below which paid effort eats the lift rather than generating it — we'll be straight with you about that on a discovery call once we understand your category and goals.
- Who owns the ad accounts?
- You do. Always. We work inside your accounts so nothing walks out the door when an engagement ends.
- Can you handle creative too?
- Yes — static, motion, and short-form. Tied directly to the testing roadmap so creative serves data, not the other way around.